Buying Jewellery for a Loved One

July 02, 2015 Allison Bray

Whether it's for a birthday, anniversary or just as a token of affection, buying jewellery for someone special in your life is one of the best gift ideas you can make. Yet selecting jewellery does require some consideration to make sure that you pick an exquisite item that the recipient cherishes and will suit them. Here are a few things to think about:


There are many different styles of jewellery from traditional, antique styles to contemporary jewellery, as well as statement pieces for formal occasions or those that suit everyday wear. When deciding what type of jewellery to buy for a loved one, think about what sort of style you think they would suit or prefer and what would work well with their personality. What sort of clothing or types of jewellery do they usually wear? Do they prefer a relaxed or formal style? Do they go to lots of formal events or occasions? Do they tend to wear bold statement items of jewellery? Think about what types of jewellery flatter them most; have you seen them wearing items of jewellery that enhance certain features such as eye colour or skin tone? Once you have done your homework, you should have some ideas in mind of the type of jewellery to buy.

Expert advice

Finding an item of jewellery that's really unique can make the gift that extra bit special. Have a look at the different options available and speak to expert stockists and suppliers, such as ourselves, who can give you lots of advice and information on choosing the right item of jewellery. We also stock a wide range of British contemporary jewellery designers, so you might be able to find a unique item of jewellery from a designer you might not have considered before.


Different types of jewellery are often better suited to people of different ages, so your choice of gift for a child may be different to your choice of jewellery for a parent, so consider age when selecting jewellery as a gift.

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